"Chinese Color" in Raul's Eyes
It is not difficult for us to distinguish colors, but how many people can interpret the so-called language of the color world. Founded in 1927, Raul in Germany is such a company dedicated to interpreting the language of color.
Wulf Karl, chairman and executive officer of Raul, introduced that Raul is a color standard setting company, which has the Raul classic series, the Raul practical series, the Raul design system, and the special Color Charts of the Raul plastics. Provide diversified and accurate color standards for color users in the field of , trade and design.
In 2015, Raul will take the Chinese market as the focus of promotion, and develop and formulate color standards that meet Chinese customers. Optimistic about the Chinese market, "strengthening cooperation" is the key word of the 2015 RAL color global development strategy in Carl's mouth. Carl said that in 2015, Raul will strengthen cooperation with global partners, so that more people will realize the advantages brought to them by color standardization.
Karl believes that as a color standard company in the field of industrial application and design, the global popularity of the standard is the key to measuring the performance of the company. Therefore, strengthening cooperation and allowing more countries and companies to accept and accept the final use of the RAL color standard is the key The key to the company's expansion of its business territory.
In terms of specific methods, Karl pointed out that in 2015, Raul will continue to expand professional training and education programs, and continue to improve its own color database, and at the same time release a series of more professional color schemes such as "Office Colors", providing more of enterprises provide complete color solutions.
Karl emphasized that CHINA, as the "world factory", has a stronger demand for uniform color standards than other regions and countries.
Karl said that Raul can just help Chinese companies better understand the color standard language, ensure that there is no color difference in the production of product parts during assembly, and help Chinese companies produce more perfect products through the color tools developed by Raul, and ultimately improve products. Competitiveness.
In addition, Carl said that environmental protection is an important concern of the Chinese government. For this reason, Raul will launch innovative environmentally friendly color tools for its customers in the paint industry in 2015 to meet the environmental protection requirements of the Chinese market.
Create Chinese colors
Karl introduced that in 2015, Raul will pay more attention to the color preference of Chinese users.
As CHINA is a big country, each region has its own color preferences due to differences in cultural customs, climate, environment and other factors, which brings challenges that Raul cannot face in other countries in the world.
In this context, Raul plans to intensify the research on Chinese color standards in 2015, covering all regions of CHINA, and then according to the research results, Raul will launch a color tool specifically for the Chinese market to satisfy Chinese customers requirements.
In addition, in 2015, Raul will further carry out professional color training and education projects in CHINA, including continuing to cooperate with Chinese academic institutions and industry associations, bringing more color knowledge to designers and interior designers , industrial designers, and architects to improve people's skills in using color and creating harmonious colors.
